If your business, in any way, depends on traffic from Google and other search engines, you’ll be aware of the recent Panda and Penguin updates that penalized over-optimization and other practices by SEO professionals and left many websites and businesses high and dry.Google

For years, we have advocated the use of blogging as an ethical and search engine-friendly way to provide useful, relevant and fresh content that makes your site more appealing to Google and other search engines.

Here are 5 reasons why regular and consistent blogging can help you bypass Google’s algorithm updates.

1.

With a blog’s potential to reach millions of internet users in all parts of the world, it does not take a smart business student to draw formidable conclusions about company blogs.ID-100260345

You know it is a business asset when your corporate blog is a reliable advertisement platform, for your company. Initially, you may have developed your company blog as a formality or because a rival corporation has it.

Earlier, your blog may have been be used to communicate your company’s agenda or news to its employees, clients or customers. This is no longer the case today.