B2CThere’s been a lot of hand-wringing about how organic reach has decreased so much on Facebook, that it makes no sense for a lot of marketers to maintain a presence or spend money there. This is both right and wrong.

Right, because if you’re a B2B business, then your advertising spends would probably get a better response on a network like LinkedIn. After all, you have to understand WHY people visit a specific network before deciding to advertise on it.

When people visit LinkedIn, they’re networking for business. This is when you can catch them in the mood to read a whitepaper or watch a video about your services.