Regardless of what type of business you have, you should have a blog. You might not think you are much of a writer or that you need to be blogging, but there are many advantages to having one.8932577_s

A business blog is important because it allows you to communicate with your customers. It’s not difficult to do, even if you have never blogged before. Here are five reasons why your business should have a blog.

1. It allows you to make a more personal connection.

Social media sites like Facebook serve a similar function. 

If your business, in any way, depends on traffic from Google and other search engines, you’ll be aware of the recent Panda and Penguin updates that penalized over-optimization and other practices by SEO professionals and left many websites and businesses high and dry.Google

For years, we have advocated the use of blogging as an ethical and search engine-friendly way to provide useful, relevant and fresh content that makes your site more appealing to Google and other search engines.

Here are 5 reasons why regular and consistent blogging can help you bypass Google’s algorithm updates.