I’m an Amazon bestselling author and an award-winning publisher. I have a passion for writing, blogging, and curating content. But that’s not how I started.
In 1995, I dropped out of a Ph.D. fellowship in molecular biology to do a course in journalism. Since then I’ve been writing content in one form or another.
Not a fan of mainstream media, I became an environmental journalist and started writing for magazines covering developmental and environmental issues, like Humanscape and Down to Earth.
I also worked for the Center for Science & Environment (CSE) as a reporter for their Green Rating Project. Around 2001, I discovered online publishing and published my first website, Making India Green, which was featured in Digit Magazine.
Since then, I’ve worked on creating popular websites, newsletters, blogs, email courses, and ebooks, and have been interviewed for my expertise in writing, blogging, social media, digital marketing, women’s leadership, and entrepreneurship.
In 2004, when blogs became available as tools for online publishing, I quickly adopted what I saw as a powerful technology to publish content. I believed blogs would soon become essential corporate PR and online marketing tools.
Along the way, I acquired Diplomas in Journalism, Advertising, and Public Relations, a Certificate in Digital Marketing from Columbia Business School, and a Social Media Certification (CSMMP™) from Digital Vidya.
In 2019, I was named one of the winners of the Digital Women Awards (by SheThePeople.tv, Google & ColoursTV) for Content on Naaree.com, one of the top women’s magazines in India, which was acquired by SHEROES, a woman-only social networking platform and community, in 2020.
I’ve had the good fortune to be listed among the Top Digital Marketing Experts in India to Follow in 2020 and one of the Top 20 Digital Marketing Bloggers in India in 2022.
I was also listed as one of the Most Followed Indian Digital Marketers, with 12.79% of my digital marketing peers citing me as one of the digital marketers they follow.
I’ve been awarded the REX Karmaveer Chakra Award twice (Silver in 2019 and Gold in 2023). The Karmaveer Chakra Award is the global civilian honours given by the international confederation of NGO (iCONGO) in partnership with the United Nations to people across the globe for relentless courage.
My vision is to serve as an example, to inspire people, regardless of gender, to become financially and emotionally independent, so they can overcome their limitations, achieve the freedom they deserve, and live their best lives.
When not working, you’ll find me enjoying nature, watching movies, listening to music, or playing with my Lab.
I live in Pune, India, with my two-legged and four-legged kids. I’m active on Facebook, Twitter, Instagram, LinkedIn, YouTube, and Pinterest.
The best way to connect with me is to send me an email at priyaflorence@gmail.com
