With a blog’s potential to reach millions of internet users in all parts of the world, it does not take a smart business student to draw formidable conclusions about company blogs.
You know it is a business asset when your corporate blog is a reliable advertisement platform, for your company. Initially, you may have developed your company blog as a formality or because a rival corporation has it.
Earlier, your blog may have been be used to communicate your company’s agenda or news to its employees, clients or customers. This is no longer the case today.