With a blog’s potential to reach millions of internet users in all parts of the world, it does not take a smart business student to draw formidable conclusions about company blogs.
You know it is a business asset when your corporate blog is a reliable advertisement platform, for your company. Initially, you may have developed your company blog as a formality or because a rival corporation has it.
Earlier, your blog may have been be used to communicate your company’s agenda or news to its employees, clients or customers. This is no longer the case today.
Here are a number of reasons why a corporate blog should be viewed as a business asset.
Your Blog is the Hub of Your Social Media Presence
Social media, mainly comprised of the blogosphere and social networks, is an integral advertising medium for any company that wishes to develop business relationships with its stakeholders and media. Through a corporate blog, you can create a media platform that makes it possible for the company to interact with its customers.
Your company blog and social media outreach points can be increasingly used as a customer care platform where they can submit any queries about the particular company and get feedback promptly.
Excellent customer relations are a key factor in the growth of a company, therefore making the company blog a huge business asset in your social media plan. You can also use your blog to encourage subscriptions and build a list of loyal readers, another valuable business asset.
Your blog can also be linked with your company profiles on popular social networks such as Twitter, Facebook, Google+ and LinkedIn, to enhance the company’s ability to capture clients using social media. This makes your blog an important digital property of your company.
Your Blog is a Platform For Digital Marketing
This relates to how a company blog can be used as an advertisement platform. However, while a blog can be used as an advertisement tool for short term gains, it can just as well serve as long-term marketing asset.
Your blog can be used to reach out to clients and customers alike from all corners of the world, including those who refrain from entering into business with your company due to physical distance.A company that blogs attracts more visitors to its website that one that doesn't blog. Click To Tweet
Gaining more customers and clients as a result of creating your own digital marketing platform makes your blog a valuable asset for the company.
Your Blog is a Vehicle For Brand Promotion
Every company sets the goal of becoming a leading brand in whatever product or service it deals with. A corporate blog, when used purposefully for brand promotion goes a long way in achieving just that.
With the company blog playing a central role in branding, it becomes a business asset that is worth nurturing and growing with the aid of valuable and relevant content that makes your company a thought leader in its field.
It takes a lot more than producing a likeable product that flies off the stores to gain the trust and loyalty of consumers. Blogging adds an essential tactic to your total marketing strategy and makes your blog a valuable and increasingly important asset to your business.
© Priya Florence Shah
Image courtesy FreeDigitalPhotos.net & Stuart Miles